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Archive for the ‘Automobiles’ Category

Car Wraps and Automobile Advertising

Posted by firstman2006 on September 13, 2006

Lizzie bought a new car from Carsense.com just a week ago. Now I say new, but it is actually a used 2005 Honda Civic, which is new to us, and a lot newer than her previous car. We had started out at a Honda Dealer and were really favoring the Honda’s, but would never buy a new car and have to suck up all that depreciation. Besides, Lizzie has bought her last 3 cars at Carsense, and had awsome results… atleast she has never had a lemon. They also gave her a lot more money for her old car than the Honda Dealer had offered.

Any way as we are driving down the road in her new car, I am reminded of what an old Mass Communications professor I had at HACC(Harrisburg Area Community College) had said about advertising on autos. Unless a dealer or even the manufacturer would pay him for advertising there brand, then he did not want any thing with there name on his car. No licence plates, no brand names nothing. I think this is a good idea. I believe that we consumers should band together and demand that they take off the advertising or pay for it.

Advertising on automobiles is a very affective medium. The Carwrap market is a growing industry. I myself have looked into this in the past, and would love to be able to use my car to advertise. I have heard that often times that what the advertisers are paying for this is more than enough to cover the costs of a new car and its other financial requirements such as insurance and maintenance. At the very least, I think I should be able to advertise a text message on my car for a company, and get paid for it. Perhaps I will start by putting the URL to one of my sites on it. Hmm.

Perhaps I am being a little rectal, but I do think that they dealers and manufacturers take it for granted that we will advertise for them. I am now calling all consumers to revolt and stop the unpaid advertising. Don’t we pay enough for our cars?

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